Simple and powerful. Made for the AI age.

Solve a real
problem.
Make it known.

Help buyers understand what you solve, recognise your business and make a decision they can justify.

Explore the systemSee it in practice ↗
S&S / 01A decision worth making
Choose04
Verify03
Recognise02
Solve something useful01
Give the next person something they can work with. An offer. A specification. A verified result.
A B2B growth system by Kill the DragonUnderstand / Apply / Improve

01 / The premise

Good work needs a clear way in.

A buyer should not have to translate your capabilities into a business case. Show the situation you solve, the result you can deliver and the evidence behind it. Make that material easy to recognise, find and share.

01 / SOLVE

Make it useful.

Define the outcome, the scope and the limits. Give each person in the buying group the information needed to move forward.

02 / SIGNAL

Make it recognisable.

Use consistent brand cues and show up around relevant buying moments. Keep your offers and evidence easy to find.

02 / The system

Five practices. Connected.

Start with a buying moment. Shape the offer. Make it recognisable and accessible. Use delivery evidence to improve the next version.

01Buying moments

Start where the need starts.

02Outcome offers

Make the offer assessable.

03Distinctive signals

Be recognisable across the work.

04Access

Make the next step possible.

05Evidence

Show what happened.

03 / In practice

What changes in the actual work.

Three illustrative scenarios. The numbers and situations are worked examples, not client results.

01 / Industrial services

The shutdown date is fixed.

A plant needs replacement components before a scheduled shutdown. The supplier sells a large catalogue, but the buyer needs a workable plan.

Work through the example ↗
02 / B2B software

The renewal is approaching.

An operations team is reviewing its workflow software before renewal. It needs to know whether switching is practical, how much work it creates and what could go wrong.

Work through the example ↗
03 / Professional services

The audit exposed a gap.

A business has an audit finding and a deadline. It needs to understand the work required, who owns it and what evidence will satisfy the agreed requirements.

Work through the example ↗

04 / AI

Simple surface.
Capable core.

Use AI to retrieve approved evidence, prepare technical documents and check offer versions. Keep people responsible for claims, prices and commitments. The public result should be easier to understand.

How AI fits into the system ↗

05 / Start here

One buying moment.
One page to work on.

Start with a filled example, adapt it to your offer and use five questions to find what a buyer still needs. Assign the next action to someone who can resolve it.

Open the canvasRead the paper

06 / Questions

Before you start.

Who is this for?

B2B teams selling offers that require explanation, evidence or several people to approve. For a simple transaction, a clear product page and checkout may be enough.

Is the framework scientifically proven?

Research supports several underlying concepts. Solve & Signal itself is a practitioner framework to test in your business. The research page separates those two things.

Can I use it without hiring an agency?

Yes. The full paper, examples and canvas are public. Use the canvas for internal workshops with attribution to Kill the Dragon.